5th June 2023. Tom West. The National Lottery has unveiled a touching new film to celebrate its flagship game, 'Lotto' and its legions of devoted, die-hard players. Created by London agency Adam&EveDDB, the campaign will be spearheaded by a 90-second hero spot that shines a spotlight on the lottery operator's history through the prism of.. 2023 Adverts; National Lottery Advert & Music - Pockets. Titled 'Pockets' and featuring the classic tagline 'It Could Be You', here's the brand-new National Lottery advert. Beginning back in 1994 at the time of the first-ever National Lottery draw, this full-length 90-second edit of the ad follows the story of a man who keeps losing.
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For our first Christmas campaign for The National Lottery, we invite the nation to come together and imagine the joy of winning big this festive season. In an epic TV spot, we see how a chance encounter between two people on a train and a lost National Lottery ticket sets in motion a serendipitous love story.. The ad begins with a chance encounter between two people who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. When the girl realises the number is smudged, we are left willing the pair to come back together. With the news of an unclaimed winning lottery ticket, the tension mounts. Ultimately, the.
